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Description: Objectives; students will develop an understanding of market niche - recognition of a market need and identification of target market; students will gain an awareness of available advertising tools (poster/video-making programs, social media, etc.) and develop the skills to use them; students will understand the importance of looking at advertising critically

Keywords: social justice; market; advertising; communication; marketing; branding

Learning Standards: Curriculum connections • Communication o connect and engage with others • Creative Thinking o novelty and value o generating ideas o developing ideas • Critical Thinking o develop and design • ADST 8 o forms of advertising and marketing that can influence a potential customer or buyer o differences between consumer wants and needs • ADST 9 o marketing strategies using the 4 Ps: product, price, promotion, and placement o market segmentation by demographic, geographic, psychographic, and purchasing pattern o role of online technologies in expanding access to goods and services • Physical and Health Education 8 o marketing and advertising tactics aimed at children and youth, including those involving food and supplements.

Name	MIME Type
mock-advertisement-lesson-plan.docx	application/vnd.openxmlformats-officedocument.wordprocessingml.document

1 recommendation

Description: Do you really know where your food comes from? Learn about BC's food system and how we produce, process, distribute, and acquire local food, following the story of produce, grains, dairy and salmon. Thousands of people across this province make their living in BC's food system, and in these videos, you're going to meet a few of them.

Subject: Applied Skills; Home Economics; Cross-Curricular; Careers; Health and PE

Keywords: BC agriculture; sustainable agriculture; local food; farming; food system

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Description: This page on Médecins Sans Frontières/Doctors Without Borders (MSF) school resources page contains a number of videos and links to multi-media sites about a variety of humanitarian issues such as conflict, refugees, HIV/AIDS and Ebola, and the work of MSF.