2 records – page 1 of 1.

0 recommendations   180 downloads

Mock Advertisement: Sustainable Community Lesson Plan

Resource Type
Lesson Plan
Grade Level
9
10
11
12
Submitted By
CASJ - 2 years ago
Description
Objectives
Resource Type
Lesson Plan
Grade Level
9
10
11
12
Submitted By
CASJ - 2 years ago
Description
Objectives
students will develop an understanding of market niche - recognition of a market need and identification of target market
students will gain an awareness of available advertising tools (poster/video-making programs, social media, etc.) and develop the skills to use them
students will understand the importance of looking at advertising critically
Subject
Applied Skills
Business Education
Cross-Curricular
Careers
Keywords
social justice
market
advertising
communication
marketing
branding
Learning Standards
Curriculum connections • Communication o connect and engage with others • Creative Thinking o novelty and value o generating ideas o developing ideas • Critical Thinking o develop and design • ADST 8 o forms of advertising and marketing that can influence a potential customer or buyer o differences between consumer wants and needs • ADST 9 o marketing strategies using the 4 Ps: product, price, promotion, and placement o market segmentation by demographic, geographic, psychographic, and purchasing pattern o role of online technologies in expanding access to goods and services • Physical and Health Education 8 o marketing and advertising tactics aimed at children and youth, including those involving food and supplements.
Duration
60 and 30 minutes
Language
English
Date Created
Sep 25, 2017
4 recommendations   202 downloads

Propaganda and Persuasive Cartography

Resource Type
Activity
Lesson Plan
Grade Level
11
12
Submitted By
Rhiannon Jones - 8 months ago
Description
A lesson plan on propaganda maps geared towards 2…
Resource Type
Activity
Lesson Plan
Grade Level
11
12
Submitted By
Rhiannon Jones - 8 months ago
Description
A lesson plan on propaganda maps geared towards 20th Century World History 12 (adaptable to Political Studies 12 or Social Studies 11). In the modern era, students are constantly surrounded by digital and non-digital forms of persuasion. This is not new: propaganda and persuasion have long been used to influence the perspectives of citizens. Maps are spatially malleable and subject to intentional distortion, for military, geopolitical, economic and/or other aims. These persuasion techniques emerge in modern media. Students are first exposed to a variety of persuasive maps, where they learn to identify and critically analyze the aims and audiences of these maps. Then students are divided into groups that act as public relations companies who have been contracted to make a map that persuades U.K. audiences to vote to either leave or remain in the E.U. This activity increases understanding of how persuasive tools are used and how citizens must be critical consumers of information.
Subject
Social Studies
Geography
History
Keywords
maps
brexit
nationalism
geopolitics
critical thinking
public relations
communication
digital citizenship
Learning Standards
-Migrations, movements, and territorial boundaries (20th Century History 12) -Civil wars, independence movements, and revolutions (20th Century History 12) -Current issues in local, regional, national, or global politics as represented in mass media (Social Studies 11 adapted from Political Studies 12) -Fundamental nature of knowledge, existence, and reality (Social Studies 11 adapted from Philosophy 12)
Duration
70-100 mins
Language
English
Date Created
Feb 25, 2019