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Mock Advertisement: Sustainable Community Lesson Plan

Resource Type
Lesson Plan
Grade Level
9
10
11
12
Submitted By
CASJ - one year ago
Description
Objectives
Resource Type
Lesson Plan
Grade Level
9
10
11
12
Submitted By
CASJ - one year ago
Description
Objectives
students will develop an understanding of market niche - recognition of a market need and identification of target market
students will gain an awareness of available advertising tools (poster/video-making programs, social media, etc.) and develop the skills to use them
students will understand the importance of looking at advertising critically
Subject
Arts Education
Fine Arts/Visual Arts
Applied Skills
Business Education
Cross-Curricular
Careers
Social Justice
English Language Arts
Health and PE
Social Studies
Keywords
social justice
market niche
market
advertising
communication
marketing
branding
Learning Standards
Curriculum connections • Communication o connect and engage with others • Creative Thinking o novelty and value o generating ideas o developing ideas • Critical Thinking o develop and design • ADST 8 o forms of advertising and marketing that can influence a potential customer or buyer o differences between consumer wants and needs • ADST 9 o marketing strategies using the 4 Ps: product, price, promotion, and placement o market segmentation by demographic, geographic, psychographic, and purchasing pattern o role of online technologies in expanding access to goods and services • Physical and Health Education 8 o marketing and advertising tactics aimed at children and youth, including those involving food and supplements.
Duration
60 and 30 minutes
Language
English
Date Created
Sep 25, 2017