students will develop an understanding of market niche - recognition of a market need and identification of target market
students will gain an awareness of available advertising tools
(poster/video-making programs, social media, etc.) and develop the skills to use them
students will understand the importance of looking at advertising critically
o connect and engage with others
• Creative Thinking
o novelty and value
o generating ideas
o developing ideas
• Critical Thinking
o develop and design
• ADST 8
o forms of advertising and marketing that can influence a potential customer or buyer
o differences between consumer wants and needs
• ADST 9
o marketing strategies using the 4 Ps: product, price, promotion, and placement
o market segmentation by demographic, geographic, psychographic, and purchasing pattern
o role of online technologies in expanding access to goods and services
• Physical and Health Education 8
o marketing and advertising tactics aimed at children and youth, including those involving food and supplements.
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